LUXURY JUST GOT A NEW ADDRESS INTRODUCING THE MAISON MARTELL
Maison Martell, the world’s oldest cognac house, announces the launch of Maison Martell , a cultural residence designed to embed itself within Africa’s most influential creative cities – and you, neighbours, are invited to visit. Johannesburg marks the first chapter in March 2026 . More than a venue, this audaciously curated Maison is a considered space where French cognac heritage is reimagined through a distinctly South African lens. A first-of-its-kind experience in the country, each city will bring its identity to The Maison , ensuring that no two iterations are the same. In every city, Martell partners with leading creative voices to reinterpret cognac culture through local expression, blending heritage with contemporary influence. The Maison experience brings together tastemakers across culinary, music, fashion, and design – reflecting the rhythms, textures, and stories unique to each city. The residence will serve as a stage for luxury immersive moments, includ...