Are Dating Apps Over? Gen Z is Ditching “Swipe-By” Culture for Meaningful Connections in the Kitchen
After clocking up roughly 142 hours a year on dating apps, equivalent to just under 6 days, yet securing on average only 5 meaningful connections, South African singles are officially breaking up with the “swipe-by” culture that leaves them feeling burnt out. This cultural shift reflects a growing trend among young singles who are embracing more authentic dating methods, such as friend referrals and shared experiences, instead of relying on the impersonal nature of dating apps. New research commissioned by Knorr found that over three quarters (77.8%) of Gen Z singles question the authenticity of dating profiles, while exactly 75% admit they struggle to find someone who’s priorities match their own. Swipe-fatigue is sky high, but one thing is sizzling through the noise: the irresistible charm of cooking. According to the survey, four fifths (80%) of South African respondents find an interest in cooking highly attractive in a potential partner, with 80.8% charmed by ki...